Keith Shore, Mikkeller's label designer and creator of our graphic identity, is currently in the process of giving new life to several of our good old beer labels.
Classic beers from Mikkeller have been getting a make-over in Keith the Wizard's workshop, which has given them a whole new look.
Jackie Brown, the good old brown ale, that has been an integral part of Mikkeller’s repertoire for the past 5 years, is one of the labels that have undergone a transformation. From brown and slightly anonymous, it has been turned into an air plane ticket. It refers, of course, to Tarantino's heroine stewardess Jackie Brown, from the movie of the same name.
Monk’s Elixir, or Monk's Brew as this Belgian ale is called abroad, is another example of a label that has undergone a significant transformation. From brown monk to evil skull.
Last but certainly not least, I would like to mention Draft Bear, Mikkeller’s imperial pilsner, which has been turned into a roaring bear with fangs and foam around the mouth.
But don't worry, it is certainly only the packaging that has changed. The content is still the same great beers of the highest quality.