On Friday March 18th, we celebrate the release of HELP, a new Mikkeller pale ale with a social conscience. All profits from the sale of HELP will fund safe spaces for Syrian refugee children in Lebanon, in a collaborative project between Mikkeller and the Danish Refugee Council. The idea for the project was seeded when we saw a photo series of the refugee children’s plight by Swedish photographer Martin Wennman. “We can debate refugee problems all we want, but when one sees these photos it is obvious what the essence is and how vast the contrast is between our own children and lives,” says Mikkel Borg Bjergsø
HELP will be officially launched at Warpigs Brewpub on Friday 18 March at 7.30pm with the event featuring a guest performance by Teitur. The beer will simultaneously be available at all our Danish bars and the Torvehallerne Bottle Shop in Copenhagen. Thereafter this refreshing, hoppy and easy-drinking ale will be available worldwide and brewed annually to ensure ongoing support for this cause.
For more information about the event click on the below image: